Designing hotels is a big passion for Ruth Arad Design that includes thinking of where the hotel is located, who it is being designed for, and what it should feel like for its guests. Whether it's a city hotel or more of a resort, considerations consist of what would the food be like, what sights are there to see, what are the marvels of the local nature, history and more. Ultimately, it has to feel like the best holiday destination.

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One of the most exciting parts of the process is developing the story that would become part of the guest's experience. It is a privilege to establish a space that can influence on an emotional level, so that even a place which is visited for a short time is remembered for a lifetime.